It’s not about the money

Simplicity is the ultimate sophistication – Leonardo Da Vinci

For the last three months I’ve been at capacity and have stopped taking on new clients. In fact, I’ve even dropped a number of clients and now work a four day week.

When I tell people this they seem to become confused. They tell me that I should take on several employees to help with the workload. They believe I should work on the business rather than in it. They feel this would enable me to make more money and have more time with my family.

I disagree.

Firstly, more isn’t always better. With employees comes training, wages, workers compensation and insurances, long service leave, superannuation, policies, procedures and quality control.

Secondly, starting a small business was never about the money, but the lifestyle. I get to choose when I work, who I work with and how many hours I put in. Working in the business rather than on it has enabled me to build a network with other business owners and professionals. I’ve created a brand and learned new skills. But best of all, I’m free to go about my day however I please without a care in the world.

Growth isn’t always good and more isn’t always better. Creating the ideal lifestyle is my goal. I’m not there yet but I’m well on my way.

It’s goal isn’t more money. The goal is living life on your terms – Chris Brogan

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